What is White Hat SEO, Black Hat SEO and Gray Hat SEO?

White Hat SEO

White hat SEO is ethical SEO technique that is accepted by all search engines.  I work great both for the visitors and search engines. The main goal of white hat SEO is to improve the visibility of website using positive SEO work in search engine ranking. Best methods of white hat SEO is as follow.

Content: These days content is king in SEO world. Google only gives priority to those sites that have great content quality. All keywords should be included into the content in a well manner. By Adding fresh and unique content regularly on website make sites rank better in SERP.

Coding:- 

• Use quality Meta tags in the website code.
• Test website code foe search engine validity.
• Create .XML sitemap for website, so search engine spider can crawl all links easily.
• Don’t use flash codes in the website. 

Linking:

• Add your link only best domain authority websites.
• Don’t add your link on those websites that are panelized by Google before. You can check them by using WayBack machine Tool.
•  Spread your links to social media website to encourage more visitors on your websites.
• Don’t buy paid links, because they are already panelized by search engines.

 Black hat SEO

Black hat SEO is that technique in which people uses unethical way to boost their website in search engines. These techniques are used to get more traffic, but users have no benefits from those sites. The only goal of black hat SEO is to get better ranking in search engine result.

• By using keyword stuffing in the content, the best density of keyword in the content is 3-4% only.
• By using hidden text, means adding keywords to same background color with same text color.
• Overusing of keywords in Meta tags, Meta description and keywords.
•  By using link-farm techniques in website.
• By using Cloaking technique. 

Gray Hat SEO

Gray hat technique is comes in between white hat SEO and black hat SEO. It have more risks than the white hat SEO but not as same as the black hat SEO techniques. It is less unethical than the black hat SEO, but may be banned your site.

• Having keyword density a little more than the normal density, like 5-7%.
• Publishing copied or duplicate content on different sites.
• Less relevance link building.
• Three way linking.
• Paid links.