Best and Worst SEO Techniques for Your Business Website

Here is a checklist of the factors that affect your rankings with Google, Bing, Yahoo! and the other search engines. The list contains positive, negative and neutral factors because all of them exist. Most of the factors in the checklist apply mainly to Google and partially to Bing, Yahoo! and all the other search engines of lesser importance. If you need more information on particular sections of the checklist, you may want to read our SEO tutorial, which gives more detailed explanations of Keywords, Links, Metatags, Visual Extras, etc. 

	Keywords
1	Keywords in <title> tag	This is one of the most important places to have a keyword because what is written inside the <title> tag shows in search results as your page title. The title tag must be short (6 or 7 words at most) and the the keyword must be near the beginning.	+3
2	Keywords in URL	Keywords in URLs help a lot - e.g. - http://domainname.com/seo-services.html, where “SEO services” is the keyword phrase you attempt to rank well for. But if you don't have the keywords in other parts of the document, don't rely on having them in the URL.	+3
3	Keyword density in document text	Another very important factor you need to check. 3-7 % for major keywords is best, 1-2 for minor. Keyword density of over 10% is suspicious and looks more like keyword stuffing, than a naturally written text.	+3
4	Keywords in anchor text	Also very important, especially for the anchor text of inbound links, because if you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular.	+3
5	Keywords in headings (<H1>, <H2>, etc. tags)	One more place where keywords count a lot. But beware that your page has actual text about the particular keyword.	+3
6	Keywords in the beginning of a document	Also counts, though not as much as anchor text, title tag or headings. However, have in mind that the beginning of a document does not necessarily mean the first paragraph – for instance if you use tables, the first paragraph of text might be in the second half of the table.	+2
7	Keywords in <alt> tags	Spiders don't read images but they do read their textual descriptions in the <alt> tag, so if you have images on your page, fill in the <alt> tag with some keywords about them.	+2
8	Keywords in metatags	Less and less important, especially for Google. Yahoo! and Bing still rely on them, so if you are optimizing for Yahoo! or Bing, fill these tags properly. In any case, filling these tags properly will not hurt, so do it.	+1
9	Keyword proximity	Keyword proximity measures how close in the text the keywords are. It is best if they are immediately one after the other (e.g. “dog food”), with no other words between them. For instance, if you have “dog” in the first paragraph and “food” in the third paragraph, this also counts but not as much as having the phrase “dog food” without any other words in between. Keyword proximity is applicable for keyword phrases that consist of 2 or more words.	+1
10	Keyword phrases	In addition to keywords, you can optimize for keyword phrases that consist of several words – e.g. “SEO services”. It is best when the keyword phrases you optimize for are popular ones, so you can get a lot of exact matches of the search string but sometimes it makes sense to optimize for 2 or 3 separate keywords (“SEO” and “services”) than for one phrase that might occasionally get an exact match.	+1
11	Secondary keywords	Optimizing for secondary keywords can be a golden mine because when everybody else is optimizing for the most popular keywords, there will be less competition (and probably more hits) for pages that are optimized for the minor words. For instance, “real estate new jersey” might have thousand times less hits than “real estate” only but if you are operating in New Jersey, you will get less but considerably better targeted traffic.	+1
12	Keyword stemming	For English this is not so much of a factor because words that stem from the same root (e.g. dog, dogs, doggy, etc.) are considered related and if you have “dog” on your page, you will get hits for “dogs” and “doggy” as well, but for other languages keywords stemming could be an issue because different words that stem from the same root are considered as not related and you might need to optimize for all of them.	+1
13	Synonyms	Optimizing for synonyms of the target keywords, in addition to the main keywords. This is good for sites in English, for which search engines are smart enough to use synonyms as well, when ranking sites but for many other languages synonyms are not taken into account, when calculating rankings and relevancy.	+1
14	Keyword Mistypes	Spelling errors are very frequent and if you know that your target keywords have popular misspellings or alternative spellings (i.e. Christmas and Xmas), you might be tempted to optimize for them. Yes, this might get you some more traffic but having spelling mistakes on your site does not make a good impression, so you'd better don't do it, or do it only in the metatags.	0
15	Keyword dilution	When you are optimizing for an excessive amount of keywords, especially unrelated ones, this will affect the performance of all your keywords and even the major ones will be lost (diluted) in the text.	-2
16	Keyword stuffing	Any artificially inflated keyword density (10% and over) is keyword stuffing and you risk getting banned from search engines.	-3
	Links - internal, inbound, outbound
17	Anchor text of inbound links	As discussed in the Keywords section, this is one of the most important factors for good rankings. It is best if you have a keyword in the anchor text but even if you don't, it is still OK. However, don't use the same anchor text all the time because this is also penalized by Google. Try to use synonyms, keyword stemming, or simply the name of your site instead	+3
18	Origin of inbound links	Besides the anchor text, it is important if the site that links to you is a reputable one or not. Generally sites with greater Google PR are considered reputable. Links from poor sites and link farms can do real harm to you, so avoid them at all costs.	+3
19	Links from similar sites	Generally the more, the better. But the reputation of the sites that link to you is more important than their number. Also important is their anchor text (and its diversity), the lack/presence of keyword(s) in it, the link age, etc.	+3
20	Links from .edu and .gov sites	These links are precious because .edu and .gov sites are more reputable than .com. .biz, .info, etc. domains. Additionally, such links are hard to obtain.	+3
21	Number of backlinks	Generally the more, the better. But the reputation of the sites that link to you is more important than their number. Also important is their anchor text, is there a keyword in it, how old are they, etc.	+3
22	Anchor text of internal links	This also matters, though not as much as the anchor text of inbound links.	+2
23	Around-the-anchor text	The text that is immediately before and after the anchor text also matters because it further indicates the relevance of the link – i.e. if the link is artificial or it naturally flows in the text.	+2
24	Age of inbound links	The older, the better. Getting many new links in a short time suggests buying them.	+2
25	Links from directories	Could work, though it strongly depends on which directories. Being listed in DMOZ, Yahoo Directory and similar directories is a great boost for your ranking but having tons of links from PR0 directories is useless or even harmful because it can even be regarded as link spamming, if you have hundreds or thousands of such links.	+2
26	Number of outgoing links on the page that links to you	The fewer, the better for you because this way your link looks more important.	+1
27	Named anchors	Named anchors (the target place of internal links) are useful for internal navigation but are also useful for SEO because you stress additionally that a particular page, paragraph or text is important. In the code, named anchors look like this: <A href= “#dogs”>Read about dogs</A> and “#dogs” is the named anchor.	+1
28	IP address of inbound link	Google denies that they discriminate against links that come from the same IP address or C class of addresses, so for Google the IP address can be considered neutral to the weight of inbound links. However, Bing and Yahoo! may discard links from the same IPs or IP classes, so it is always better to get links from different IPs.	+1
29	Inbound links from link farms and other suspicious sites	Presumably, this does not affect you, provided the links are not reciprocal. The idea is that it is beyond your control to define what a link farm links to, so you don't get penalized when such sites link to you because this is not your fault. However, some recent changes to the Google algorithm suggest the opposite. This is why, you must always stay away from link farms and other suspicious sites or if you see they link to you, contact their webmaster and ask the link to be removed.	0
30	Many outgoing links	Google does not like pages that consists mainly of links, so you'd better keep them under 100 per page. Having many outgoing links does not get you any benefits in terms of ranking and could even make your situation worse.	-1
31	Excessive linking, link spamming	It is bad for your rankings, when you have many links to/from the same sites (even if it is not a cross- linking scheme or links to bad neighbors) because it suggests link buying or at least spamming. In the best case only some of the links are taken into account for SEO rankings.	-1
32	Outbound links to link farms and other suspicious sites	Unlike inbound links from link farms and other suspicious sites, outbound links to bad neighbors can drown you. You need periodically to check the status of the sites you link to because sometimes good sites become bad neighbors and vice versa.	-3
33	Cross-linking	Cross-linking occurs when site A links to site B, site B links to site C and site C links back to site A. This is the simplest example but more complex schemes are possible. Cross-linking looks like disguised reciprocal link trading and is penalized.	-3
34	Single pixel links	when you have a link that is a pixel or so wide it is invisible for humans, so nobody will click on it and it is obvious that this link is an attempt to manipulate search engines.	-3
	Metatags
35	<Description> metatag	Metatags are becoming less and less important but if there are metatags that still matter, these are the <description> and <keywords> ones. Use the <Description> metatag to write the description of your site. Besides the fact that metatags still rock on Bing and Yahoo!, the <Description> metatag has one more advantage – it sometimes pops in the description of your site in search results.	+1
36	<Keywords> metatag	The <Keywords> metatag also matters, though as all metatags it gets almost no attention from Google and some attention from Bing and Yahoo! Keep the metatag reasonably long – 10 to 20 keywords at most. Don't stuff the <Keywords> tag with keywords that you don't have on the page, this is bad for your rankings.	+1
37	<Language> metatag	If your site is language-specific, don't leave this tag empty. Search engines have more sophisticated ways of determining the language of a page than relying on the <language>metatag but they still consider it.	+1
38	<Refresh> metatag	The <Refresh> metatag is one way to redirect visitors from your site to another. Only do it if you have recently migrated your site to a new domain and you need to temporarily redirect visitors. When used for a long time, the <refresh> metatag is regarded as unethical practice and this can hurt your ratings. In any case, redirecting through 301 is much better.	-1
	Content
39	Unique content	Having more content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for your site's rankings.	+3
40	Frequency of content change	Frequent changes are favored. It is great when you constantly add new content but it is not so great when you only make small updates to existing content.	+3
41	Keywords font size	When a keyword in the document text is in a larger font size in comparison to other on-page text, this makes it more noticeable, so therefore it is more important than the rest of the text. The same applies to headings (<h1>, <h2>, etc.), which generally are in larger font size than the rest of the text.	+2
42	Keywords formatting	Bold and italic are another way to emphasize important words and phrases. However, use bold, italic and larger font sizes within reason because otherwise you might achieve just the opposite effect.	+2
43	Age of document	Recent documents (or at least regularly updated ones) are favored.	+2
44	File size	Generally long pages (i.e. 1,500-2,000 words or more) are not favored, or at least you can achieve better rankings if you have 3 short (500-1,000 words) rather than 1 long page on a given topic, so split long pages into multiple smaller ones. On the other hand, pages with 100-200 words of text or less are also disliked by Google.	+1
45	Content separation	From a marketing point of view content separation (based on IP, browser type, etc.) might be great but for SEO it is bad because when you have one URL and differing content, search engines get confused what the actual content of the page is.	-2
46	Poor coding and design	Search engines say that they do not want poorly designed and coded sites, though there are hardly sites that are banned because of messy code or ugly images but when the design and/or coding of a site is poor, the site might not be indexable at all, so in this sense poor code and design can harm you a lot.	-2
47	Illegal Content	Using other people's copyrighted content without their permission or using content that promotes legal violations can get you kicked out of search engines.	-3
48	Invisible text	This is a black hat SEO practice and when spiders discover that you have text especially for them but not for humans, don't be surprised by the penalty.	-3
49	Cloaking	Cloaking is another illegal technique, which partially involves content separation because spiders see one page (highly-optimized, of course), and everybody else is presented with another version of the same page.	-3
50	Doorway pages	Creating pages that aim to trick spiders that your site is a highly-relevant one when it is not, is another way to get the kick from search engines.	-3
51	Duplicate content	When you have the same content on several pages on the site, this will not make your site look larger because the duplicate content penalty kicks in. To a lesser degree duplicate content applies to pages that reside on other sites but obviously these cases are not always banned – i.e. article directories or mirror sites do exist and prosper.	-3
	Visual Extras and SEO
52	JavaScript	If used wisely, it will not hurt. But if your main content is displayed through JavaScript, this makes it more difficult for spiders to follow and if JavaScript code is a mess and spiders can't follow it, this will definitely hurt your ratings.	0
53	Images in text	Having a text-only site is so boring but having many images and no text is a SEO sin. Always provide in the <alt> tag a meaningful description of an image but don't stuff it with keywords or irrelevant information.	0
54	Podcasts and videos	Podcasts and videos are becoming more and more popular but as with all non-textual goodies, search engines can't read them, so if you don't have the tapescript of the podcast or the video, it is as if the podcast or movie is not there because it will not be indexed by search engines.	0
55	Images instead of text links	Using images instead of text links is bad, especially when you don't fill in the <alt> tag. But even if you fill in the <alt> tag, it is not the same as having a bold, underlined, 16-pt. link, so use images for navigation only if this is really vital for the graphic layout of your site.	-1
56	Frames	Frames are very, very bad for SEO. Avoid using them unless really necessary.	-2
57	Flash	Spiders don't index the content of Flash movies, so if you use Flash on your site, don't forget to give it an alternative textual description.	-2
58	A Flash home page	Fortunately this epidemic disease seems to have come to an end. Having a Flash home page (and sometimes whole sections of your site) and no HTML version, is a SEO suicide.	-3
	Domains, URLs, Web Mastery
59	Keyword-rich URLs and filenames	A very important factor, especially for Yahoo! and Bing.	+3
60	Site Accessibility	Another fundamental issue, which that is often neglected. If the site (or separate pages) is unaccessible because of broken links, 404 errors, password-protected areas and other similar reasons, then the site simply can't be indexed.	+3
61	Sitemap	It is great to have a complete and up-to-date sitemap, spiders love it, no matter if it is a plain old HTML sitemap or the special Google sitemap format.	+2
62	Site size	Spiders love large sites, so generally it is the bigger, the better. However, big sites become user-unfriendly and difficult to navigate, so sometimes it makes sense to separate a big site into a couple of smaller ones. On the other hand, there are hardly sites that are penalized because they are 10,000+ pages, so don't split your size in pieces only because it is getting larger and larger.	+2
63	Site age	Similarly to wine, older sites are respected more. The idea is that an old, established site is more trustworthy (they have been around and are here to stay) than a new site that has just poped up and might soon disappear.	+2
64	Site theme	It is not only keywords in URLs and on page that matter. The site theme is even more important for good ranking because when the site fits into one theme, this boosts the rankings of all its pages that are related to this theme.	+2
65	File Location on Site	File location is important and files that are located in the root directory or near it tend to rank better than files that are buried 5 or more levels below.	+1
66	Domains versus subdomains, separate domains	Having a separate domain is better – i.e. instead of having blablabla.blogspot.com, register a separate blablabla.com domain.	+1
67	Top-level domains (TLDs)	Not all TLDs are equal. There are TLDs that are better than others. For instance, the most popular TLD – .com – is much better than .ws, .biz, or .info domains but (all equal) nothing beats an old .edu or .org domain.	+1
68	Hyphens in URLs	Hyphens between the words in an URL increase readability and help with SEO rankings. This applies both to hyphens in domain names and in the rest of the URL.	+1
69	URL length	Generally doesn't matter but if it is a very long URL-s, this starts to look spammy, so avoid having more than 10 words in the URL (3 or 4 for the domain name itself and 6 or 7 for the rest of address is acceptable).	0
70	IP address	Could matter only for shared hosting or when a site is hosted with a free hosting provider, when the IP or the whole C-class of IP addresses is blacklisted due to spamming or other illegal practices.	0
71	Adsense will boost your ranking	Adsense is not related in any way to SEO ranking. Google will definitely not give you a ranking bonus because of hosting Adsense ads. Adsense might boost your income but this has nothing to do with your search rankings.	0
72	Adwords will boost your ranking	Similarly to Adsense, Adwords has nothing to do with your search rankings. Adwords will bring more traffic to your site but this will not affect your rankings in whatsoever way.	0
73	Hosting downtime	Hosting downtime is directly related to accessibility because if a site is frequently down, it can't be indexed. But in practice this is a factor only if your hosting provider is really unreliable and has less than 97-98% uptime. Try using a reputed hosting provider such as Hostgator for hosting.	-1
74	Dynamic URLs	Spiders prefer static URLs, though you will see many dynamic pages on top positions. Long dynamic URLs (over 100 characters) are really bad and in any case you'd better use a tool to rewrite dynamic URLs in something more human- and SEO-friendly.	-1
75	Session IDs	This is even worse than dynamic URLs. Don't use session IDs for information that you'd like to be indexed by spiders.	-2
76	Bans in robots.txt	If indexing of a considerable portion of the site is banned, this is likely to affect the nonbanned part as well because spiders will come less frequently to a “noindex” site.	-2
77	Redirects (301 and 302)	When not applied properly, redirects can hurt a lot – the target page might not open, or worse – a redirect can be regarded as a black hat technique, when the visitor is immediately taken to a different page. Source : http://www.webconfs.com/15-minute-seo.php	-3

High Rank Forum Websites for Strong Backlinks

http://flagcounter.boardhost.com
http://pkp.sfu.ca/support/forum
http://answers.microsoft.com
http://online.wsj.com
http://forum.joomla.org
http://forum.siteground.com
TED.com
http://community.skype.com
 http://forum.parallels.com/
http://forum.statcounter.com/vb/
http://forums.hostgator.com/
http://forums.cnet.com/
http://www.myspace.com/forums/home-
http://forums.cpanel.net/forum.php
 http://www.bookforum.com/
http://mathforum.org/
http://forum.videolan.org/
http://www.000webhost.com/forum/
http://www.accessifyforum.com/
http://ubuntuforums.org/  (Ubuntu)
http://forum.deviantart.com/ (deviantart)
http://www.alice.org/community  (Alice)
http://www.businessmodelhub.com/forum
http://www.city-data.com/forum
http://www.chinalanguage.com/forums
http://www.eubusiness.com/discussion
http://www.flashpanoramas.com/forum
http://www.gardenweb.com
http://www.ozzu.com
http://ecommerce.shopify.com
http://www.textkit.com/greek-latin-forum
http://www.wrensoft.com/forum
http://www.webhostingtalk.com
http://www.webmasterworld.com
http://boards.core77.com
http://message.snopes.com
http://www.smallbusinessbrief.com/forum
http://forum.audacityteam.org
http://forums.businessweek.com/discussions
http://forums.gentoo.org
http://forum.maxthon.com
http://forums.mozillazine.org
http://forums.omnigroup.com
http://forums.searchenginewatch.com
http://forums.spry.com
http://www.forum.uni-hannover.de
http://forum.wordreference.com
http://forum.wpde.org
http://sharelocalbusiness.com
http://forums.yourkit.com
http://www.antionline.com/forum.php
http://www.businessadviceforum.com
http://www.flyingsolo.com.au/forums/index.php
http://www.highrankings.com/forum
http://www.ukbusinessforums.co.uk/forums   
http://www.startupnation.com/business-forum
http://forums.allaboutjazz.com
http://forums.iggsoft.com
http://forums.seochat.com
http://forum.submitexpress.com
http://www.awasu.com/

Best SEO Ranking Factors in 2014

The high quality content is really a king in SEO ranking factor. A quality-full lengthy content is continuing the best part of SEO process. Internal linking structure of website is also a important factor in SEO.  

Content Ranking Factors

On Page Technical Ranking Factors

Link Ranking Factors

Social Ranking Factors

What is Quality Score in Google Adwords and How to Get Better ROI with Google PPC Program with Optimized Landing Page?

If you are running a PPC program and you are not getting proper clicks on your ads, this means there is something problem in your campaign. The problem should be your keywords, your ads headings or the landing page. If your landing page is not relevant to your ads then you could not find traffic on your ads. This also leads a negative effect due to the high bounce rate or not relevance landing page on your ads.

How to Optimize your Ads in Google?

If you think that only higher bids keywords can be on top of PPC, then it not fully true. Low Budget business can also get their ads on the top position with some proper methods. The best method is keyword Quality Score.

What is Quality Score?

Quality Score is a dynamic value that’s assigned to each keyword in the Adwords campaign by Google according to your ads relevancy. It’s the basis for measuring quality and relevance of the ads and the landing pages to your assigned keywords to your ads. The Quality score is given between numbers 1-10 by Google. Higher the quality score more the clicks on your ads and minimum cost per click. By make your keywords more relevant to your ads you can get a chance to set your ads on the top position in PPC ads.

How to See Quality Score Column in Google Adwords?

• Go to your campaign.
• Click on the Keywords right after Ads.
• Select all keywords by using check box.
• Click on the Columns Button and customize Columns.
• Click on Attributes, you will see quality score under Dest. URL, just add this.
• Check again all keywords and in the right most side you will see quality score of every keyword.

How to Select the Best and Worst Quality Score Keyword?

Quality score is given numbers 1-10 in quality score column. Keyword score from 7-10 means that your keywords are good as per your ads. You will get higher position with minimum cost for every click. Keywords from 4-6 means that you need to work on those keywords to make them relevant according to ads. Keywords that have score below 2-3 means you are suffering traffic problem but you are paying high price for your ads. Keywords which quality score is 1 means Google does not like your ads and your landing page, it may ban your website for this.

How Google Consider Your Quality Score

• Relevancy of your keywords and Ads Group
• Click Through Rate (CTR)
• Relevancy of Ads texts
• Quality of Your Landing Page
• Your account Adwords History
• How to Make Quality Score better

Identify the best Keywords

Before starting Adwords campaign, first you need to select the best keywords for your ads traffic. You must find out the best keyword using keyword analysis. Select those keywords which lead to high traffic on your website. Discover the highly relevant keywords according to your ads group. Also add the long tail keywords into your list for broad search.

Differentiate You Keywords

Organize your keywords into different groups. This will increases your effectiveness of your ads groups. If you stuff multiple keywords into one ads group then it will cause unrelated traffic to your website. If you want guaranteed traffic to your website that convert into leads then you must devote a little time into keyword organization.

Landing Page Optimization

For the top quality score your landing page must be relevant to your landing page. There are some tips that help you to optimize your landing page.

• Landing page must be relevant to your ad group ads
• If will full-fill the requirement of a user who comes to your website after click on your Ads.
• Check the bounce rate of your landing page, if there is high bounce rate that means you need to more work on your landing page.

If you have a landing page that is not optimize properly means you are wasting your money and also brand value of your website. A website with a great landing page will get higher attention in front of their users and earn good revenue.

So, if you are not able to find out why you are not getting revenue from your Google Adwords program, then you must need to learn from this blog and optimize your landing page properly for better ROI.

  

SEO Onpage and Offpage Interview Preparation

SEO, SMO and PPC Notes

Static and Dynamic Web Sites.

There are two types of URLs: Dynamic URLs and Static URLs.

When we search a database driven website a dynamic URL is displayed. Dynamic web page is basically only a template to display the result of the database query. Instead of changing information in the HTML code the data is changed in the database. Dynamic URL is generated from specific query to a site’s database.

Search engines generally like to list the Web Pages that are unique

In Static URLs the contents of the web page remains same unless there is change in HTML code.  Static URLs help the end users to understand the web page easier,

When a user sees a URL in a search engine query that matches title and description they click on the URL Than one that doesn’t make sense to them.

Static URLs are ranked better in search engine results pages, and they are indexed more quickly than dynamic URLs. Static URL doesn’t have a variable string, it looks like this.

http://www.srihithatechnologies.com/seo.html

When we use dynamic Urls there is a risk with search engines as they don’t like them. Dynamic websites like e-commerce stores, forums, and sites utilizing content management systems and blogs or any data base driven website have most risk of losing search engine positioning due to dynamic URLs.

Dynamic web pages generally do not have any keywords in the Url. It is very important to have keyword rich URLs. It is good to place highly relevant keywords in the domain names or on the url pages. Study of top 10 websites in Google, yahoo and msn have reveled that the  top 10 websites  displayed in Google results  has 40-50% of  keywords either in the url or on the domain.  Yahoo has 60% of keywords in url or in domain. Msn has 85% of keywords in the url or in the domain .

Keyword Analysis

Keywords for Search engine optimization:

Keyword is nothing but “on what we are searching for

Ex: – India temples, job opportunities, web development, Telugu movies, it

solution, software training.

Key word should be “well define” and it must be a meaningful

Key Phrase: -Combination of 2 key words

Keywords are considered the most important in Search engine optimization. So it is necessary to see that the right keyword is optimized for your website. Choosing

Keywords are what search strings are matched against. when you start optimization, the first thing you need to consider is the keywords that describe the content of your web site best and that are most likely to be used by users to find you.

Choosing the right keyword is the first and crucial step to be successful in seo process, Before choosing keywords we need to see:

What the online population is searching for?

What are the keywords our competitors chosen?

What are the keywords that describe our website best?

If we fail in choosing the right keyword we will waste ours or our client’s money and time. after we have made a long and detailed list of all the important keywords that are searched by tens or thousands a day and If you have many competitors for that particular keywords we have chosen, chances are that it will be difficulty to overtake them and place our website among top ten results.

If we are not placed in the first page or on the second page or in the worst case on the third page of the organic search results, we will have very few visitors to visit our website. It is true that sometimes even web sites that are after the first 50 results get decent traffic from search engines but it is certain that you can’t count on that.

We should not get discouraged if all lucrative keywords are already occupied; Low-volume search keywords can also be as lucrative as the high-volume ones and their main advantage is that you will have less competition with these keywords.

Some of the SEO experts confirm that with low volume search keywords   it is possible with less effort and with in less budget we can achieve much better results than targeting for high-volume search keywords.

Before selecting a low volume or high volume search keyword we need to make an estimate about how difficult it would be to rank well for a particular keyword.

2. Choosing the Right Keywords to Optimize for search engines :

It is impossible to achieve constant top ratings for a one-word search string as the Web is densely populated with web sites; It will be a realistic goal when we achieve constant top ratings for two-word or three-word search strings.

we can include one-word strings in our keywords list but if they are not backed up by more expressions, it is waste of  dreaming for high ratings.

For Example if we have a website about temples, “temple” is a mandatory keyword  but we will be not successful  if we  do not optimize for more words, like “temples in India”, “temple visiting  times”, “temple gods”.

we need to think broad when choosing the keywords, When we start optimization (seo), the first thing we need to consider is the keywords that describe the content of the web site best and  likely to be used by users to find the website or service provided by the website. We should understand our users well and guess correctly what search strings they are likely to use to search our website. Synonyms can be taken into consideration.

For Example, in a dog site, “canine” is a synonym and it is for sure the users will use it, so it does not hurt to use it as a keyword in the content of the web pages.

But search engines have algorithms that include synonyms in the keyword match, especially in languages like English so do not rush to optimize for every synonym.

White Hat SEO :

There are ethical and unethical practices in search engine optimization, Ethical practices are called as white hat seo. The opposite of bat hat seo is called as white hat seo. White hat seo includes some of these activities like arranging content in a clear hierarchy so that important  words and phrases are used as required .

Getting page views at any cost to your website is not a good tactic. It never works in the long run, even if it may work for a short while. Beware of any SEO company that recommends you employ any of these techniques.

Black Hat SEO:

Black Hat SEO includes things like keyword stuffing. The terminology “Black Hat” in Black Hat SEO comes from the old cowboy western movies where all the bad guys wore black hats and all the good guys wore white hats. Cloaking is another black hat seo technique, Google will penalize sites that flagrantly buy and sell links. If you are buying or selling links: do it covertly & do it under the radar. Buying and selling links without the no follow tag is now officially a black hat SEO practice that is against Google’s Webmaster Guidelines.

Black hat SEO techniques usually include following characteristics:

breaking search engine rules and
regulations

Unethically presenting content in a different visual or non-visual way to search engine spiders and search engine users.

Black hat SEO practices will actually provide short-term gains in terms of rankings, but if we are discovered utilizing these spammy Techniques on a Web site, we run the risk of being penalized by search engines.

Black Hat SEO Techniques To Avoid

Keyword stuffing

Invisible text

Doorway Pages

Website will be penalized by Search Engines  if the web pages are stuffed / placed with long list of   keywords   and nothing content else. Web masters try to put list of keywords in black text on a black back ground., and white text in white background  in order to attract more search engine spiders. When searchers search this page these keywords are not visible to them but  search engines read this keywords which is considered as black hat seo technique.

A door way page is a fake page which a user will never see., this page is created purely for search engine spiders and the web masters attempt to index these pages higher.
Black Hat Seo Techniques work  temporarily. It is better to stay  away from anything that even looks like Black Hat SEO.

Example : BMW car maker from Germany have been kicked out of the Google index for spamming.

The reason for the ban of BMW website is likely to be that have been caught employing a technique used by black-hat search engine optimizers: doorway pages. (Doorway page is stuffed full of keywords that the WEB SITE  feels a need to be optimized for; however, as opposed to real pages, this doorway is only displayed to the Googlebot. Human visitors will be immediately redirected to another page upon visit. )And that’s exactly what happened at BMW.de.

BMW almost immediately removed the pages after the news broke ,but it was too late . German BMW Web Site is now suffering with  “Google death penalty”: a ban from almost any imaginable top search result, and a degrading of the Page Rank to the lowest possible value.

Penalty on BMW Website is a good example of what can happen to sites going against the Google webmaster guidelines – no matter how big or important one might deem the web site.

So always remember “If an SEO company  creates deceptive or misleading content on your behalf, such as doorway pages or ’throwaway’ domains, your web site could be removed entirely from Google’s index.”

Google’s guidelines say webmasters should optimize for humans, not machines, because Google doesn’t like to be cheated. Many ethical SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a web site can be submitted. But a few unethical SEOs have given the industry a black eye through their unfair practices like manipulating search engine results and doing aggressive marketing.

Classifieds

Classified sites are really good Source to reach our Target Audience. Many Classifieds sites are great money saver.  We can save money by using free classifieds websites and now we can buy and sell almost anything on classified sites. Classifieds helps to search products or services on our finger tip. In India Many classified Posting sites are more popular than social networking sites/ Social Bookmarking Sites. Every day Many people are using free classified to reach their target audience to buy/sell their products and Services.  Most of classified sites allow you to Post free classifieds. Go Through this list of free Classified posting sites.

Link Building

Getting Back links to our site is much important for off-page seo optimization. One way links are always the best choice for seo optimization. Article Writing is one of the good methods for building back links and for link popularity. In Article writing we become a member of a website who allow us to write articles, in return we will ensure that we placed a back link for our website. The best choice is to use our target keyword as anchor text in the links.

(Q) What are Search Engines?

(A) Search engines are programs, when you enter a keyword and a search term these programs will find specific information on web. Example: Google, yahoo, Bing, DuckDuckgo

(Q) What is SEO?

(A) SEO – Search engine optimization or optimizer is a collection of techniques applied to optimize our site so that it ranks well in SERPs (Search engine result pages).

(Q) What are Meta tags?

(A) Meta tags are keywords which tell search engines about the site, these keywords are viewed by search engine bots. When any person searches then search engines based upon the meta tags, title and keywords in the site displays the results.

(Q) What is the importance of Title tag used in website?

(A) Title plays a vital role in SEO, page`s title accurately describes the about the content in that pages.

(Q) What is site map?

(A) Search engine bots reads the content of the web page after converting them to XML, placing site map in our site helps bots to read the content easily.

(Q) Why to use Robot.txt?

(A) Robot.txt is a message to search engine bots to index the page or not. In case if your don`t want search engines to index particular page then place “noindex”.

(Q) How keyword analysis is done?

(A) Choose the keywords those are with high searches and low competition related to your site niche. Then initial target long tail keywords to see rankings in SERPs gradually increase the keywords.

(Q) What is Canonical form?

(A) Canonical is a tag which accepts URL, it is a message to search engine bots that to index this URL but not the page URL.

For example: http://thestudentdaily.com/iamuser=dick?9087 this the url of the page and if you don`t want search engines to index this url but instead you want to make http://thestudentdaily.com/iamuser , then include it in canonical tag.

(Q) How to get traffic for the website?

(A) Start article submission with quality content, participate in forums and do all the SEO techniques. To get traffic upload image to profile and give your users brand look by sharing them with genuine information about website. Concentrate on local search engines like super pages, manta etc..

(Q) Is Domain extension (.com, .in, .net, .org) has any effect on SEO?

(A) It depends; If you are concentrating people all over USA then taking domain with .in extension can effect SEO.

(Q) What is PPC?

(A) PPC is a method of online advertisement where you pay per users click.

(Q) List few SEO techniques you fallow when a new site is given?

(A) Checking with onpage factor like Title, meta tags, meta description and keywords in the content

Submitting site to major search engines

Submitting to RSS feed sites

Bookmarking site pages

Press release announcing about your site launch

Directory submission

Article submission to concentrate article readers

Classifieds to target local users

Blog commenting

Web 2.0 page creation

….these are few techniques listed you can add more.

(Q)  What is analytics?

(A) To analyses the traffic to your site, many sites are providing analyses, using this you can track the results for your SEO work.

If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?

    * A. 20% of the WebPages of the website have been indexed by the search engine
    * B. Only 20% of the pages of the website will be indexed by the search engine
    * C. 20% of the websites pages will never be indexed
    * D. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms

B. Only 20% of the pages of the website will be indexed by the search engine

10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ click through rate.

    * A. less than 30%
    * B. 30 percent
    * C. more than 30%

A. More than 30%

Which of the following factors have an impact on the Google Page Rank?

    * a. The total number of inbound links to a page of a web site
    * b. The subject matter of the site providing the inbound link to a page of a web site
    * c. The text used to describe the inbound link to a page of a web site
    * d. The number of outbound links on the page that contains the inbound link to a page of a web site

d. The number of outbound links on the page that contains the inbound link to a page of a web site

What does the 301-server response code signify?

    * A. Not Modified
    * B. Moved Permanently
    * C. syntax error in the request
    * D. Payment is required
    * E. The request must be authorized before it can take place

B. Moved Permanently

If you enter 'Help site: www.go4expert.com’ in the Google search box, what will Google search for?

    * a. It will open up the Google help pages applicable to www.go4expert.com
    * b. It will find pages about help within www.go4expert.com
    * c. It will only find page titles about help within www.go4expert.com
    * d. It will direct you to the request page for re-indexing of www.go4expert.com

a. It will open up the Google help pages applicable to www.go4expert.com

What is Anchor Text?

    * a. It is the main body of text on a particular web page
    * b. It is the text within the left or top panel of a web page
    * c. It is the visible text that is hyperactive linked to another page
    * d. It is the most prominent text on the page that the search engines use to assign a title to the page

c. It is the visible text that is hyperactive linked to another page

What term is commonly used to describe the shuffling of positions in search engine results in between major updates?

    * a. Waves
    * b. Flux
    * c. Shuffling
    * d. Swaying

b. Flux

Are RSS/Atom feeds returned in Google's search results?

    * a. Yes
    * b. No

b. No

What does the term Keyword Prominence refer?

    * a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
    * b. It refers to the importance attached to getting the right keyword density
    * c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
    * d. It refers to the fact that the keywords in bold font are given priority by the search engines

c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines.

What is the term for Optimization strategies that are in an unknown area of reputability/validity?

    * a. Red hat techniques
    * b. Silver hat techniques
    * c. Grey hat techniques
    * d. Shady hat techniques

c. Grey hat techniques

Which of the following statements is correct with regard to natural links?

    * a. They are two-way links (reciprocal links)
    * b. They are from authority websites
    * c. They are voluntary in nature
    * d. They are from .edu or .gov extension websites

a. They are two-way links (reciprocal links)

What does the 302-server response code signify?

    * a. It signifies conflict; too many people wanted the same file at the same time
    * b. The page has been permanently removed
    * c. The method you are using to access the file is not allowed
    * d. The page has temporarily moved
    * e. What you requested is just too big to process

d. The page has temporarily moved

Which of the following statements about FFA pages are true?

    * a. They are greatly beneficial to SEO
    * b. They are also called link farms
    * c. They are paid listings
    * d. They contain numerous inbound links

b. They are also called link farms

What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as actress, acting or act?

    * a. Spreading
    * b. Dilating
    * c. RSD (real-time synonym detection)
    * d. Stemming
    * e. Branching

d. Stemming

What will the following robots.txt file do?

User-agent:Googlebot

Disallow:/*?

User-agent:Scooter

Disallow:

    * a. It will allow Google to crawl any of the dynamically generated pages. It will also allow the AltaVista scooter bot to access every page
    * b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the AltaVista scooter bot from accessing any page
    * c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page
    * d. None of the above

c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page

Which of the following statements about RSS are correct?

    * a. It is a form of XML
    * b. It stands for Real-time streamlined syndication
    * c. It is a good way of displaying static information
    * d. It is a Microsoft technology

a. It is a form of XML

Which of the following options is correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?

    * a. It is directly proportional to the popularity of the keyword
    * b. It is inversely proportional to the competition for the keyword
    * c. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results

a. It is directly proportional to the popularity of the keyword

What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?

    * a. Traffic jacking
    * b. Visitor jacking
    * c. View jacking
    * d. Page jacking

d. Page jacking

Which of the following search engines offers a popular list of the top 50 most searched keywords?

    * a. Google
    * b. Yahoo
    * c. AOL
    * d. Lycos

d. Lycos

Which of the following search engines or directories provides the main search results for AOL?

    * a. Lycos
    * b. DMOZ
    * c. Google
    * d. Yahoo
    * e. Windows Live

c. Google

Which of the following can be termed as appropriate Keyword Density?

    * A. 0.01-0.1%
    * B. 3-4%
    * C. 7-10%
    * D. none of the above

D. none of the above

The following robots Meta tag directs the search engine bots:



    * a. Not to index the homepage and not to follow the links in the page
    * b. Not to index the page and not to follow the links in the page
    * c. To index the page and not to follow the links in the page
    * d. Not to index the page but to follow the links in the page

b. Not to index the page and not to follow the links in the page

What is Keyword Density?

    * a. The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS) the total words in HTML on the page
    * b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page
    * c. The number of times the keyword is used in the page description
    * d. The number of times the keyword is used in the page title
    * e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page

b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page

Which of the following are examples of agents?

    * A. Internet Explorer
    * B. Search engine spiders
    * C. Opera
    * D. SQL Server database attached to a website

B. Search engine spiders

If you search for the term "iq test" in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term "iq"?

    * a. Yes
    * b. No

b. No

Cloaking is a controversial SEO technique. What does it involve?

    * a. Increasing the keyword density on the web pages
    * b. Offering a different set of web pages to the search engines
    * c. Hiding the keywords within the webpage
    * d. Creating multiple pages and hiding them from the website visitors

d. Creating multiple pages and hiding them from the website visitors

Which of the following facts about Alexa are correct?

    * a. Alexa provides free data on relative website visitor traffic
    * b. Alexa and Quantcast provide information on visitor household incomes
    * c. Alexa is biased towards US based traffic
    * d. Quantcast only tracks people who have installed the Quantcast toolbar

a. Alexa provides free data on relative website visitor traffic

Google gives priority to themed in-bound links.

    * a. True
    * b. False

a. True

Which of the following methods can help you get around the Google Sandbox?

    * a. Buying an old Website and getting it ranked
    * b. Buying a Google Ad words PPC campaign
    * c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
    * d. Getting a DMOZ listing

c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed

A Hallway Page is used to:

    * A. Attract visitors from the search engines straight onto the Hallway Page
    * B Organizes the Doorway Pages
    * C Helps people navigate to different Doorway Pages
    * D. Enables search engine bots to index the Doorway Pages

D. Enables search engine bots to index the Doorway Pages

Which of the following options describes the correct meaning of Mouse Trapping?

    * a. The technique of monitoring the movement of the mouse on the webpage
    * b. The technique of monitoring the area on which an advertisement was clicked
    * c. The web browser trick, which attempts to redirect visitors away from major websites through a spy ware program
    * d. The web browser trick, which attempts to keep a visitor captive at on a website

d. The web browser trick, which attempts to keep a visitor captive at on a website
What is the most likely time period required for getting a Google page rank?

    * A. 1 week
    * B. 3 weeks
    * C. 2 months
    * D More than 3 months

C. 2 months

All major search engines are case sensitive.

    * a. True
    * b. False

b. False

Which of the following website design guidelines have been recommended by Google?

    * a. Having a clear hierarchy and text links
    * b. Every page should be reachable from at least one static text link
    * c. If the site map is larger than 100 or so links, you should break the site map into separate pages
    * d. Keeping the links on a given page to a reasonable number (fewer than 100)
    * e. Use less than 30 images or graphics per page

a. Having a clear hierarchy and text links

How are site maps important for the Search engine optimization process?

    * a. Site maps help the search engine editorial staff to go through a website, hence ensuring quicker placement
    * b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title "Site Map" on the home page of a website.
    * c. Site maps help the search engine spider pick up more pages from the website
    * d. None of the above

c. Site maps help the search engine spider pick up more pages from the website

Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?

    * a. The text of the paid links should state the words "paid text link" for Google to identify it as a paid link
    * b. Only Paid text links to non-profit websites should be accepted
    * c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink
    * d. Paid links should be disclosed through the "index=nofollow" attribute in the hyperlink

c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink

Source : www.google.com