SEO Onpage and Offpage Interview Preparation

SEO, SMO and PPC Notes

Static and Dynamic Web Sites.

There are two types of URLs: Dynamic URLs and Static URLs.

When we search a database driven website a dynamic URL is displayed. Dynamic web page is basically only a template to display the result of the database query. Instead of changing information in the HTML code the data is changed in the database. Dynamic URL is generated from specific query to a site’s database.

Search engines generally like to list the Web Pages that are unique

In Static URLs the contents of the web page remains same unless there is change in HTML code.  Static URLs help the end users to understand the web page easier,

When a user sees a URL in a search engine query that matches title and description they click on the URL Than one that doesn’t make sense to them.

Static URLs are ranked better in search engine results pages, and they are indexed more quickly than dynamic URLs. Static URL doesn’t have a variable string, it looks like this.

http://www.srihithatechnologies.com/seo.html

When we use dynamic Urls there is a risk with search engines as they don’t like them. Dynamic websites like e-commerce stores, forums, and sites utilizing content management systems and blogs or any data base driven website have most risk of losing search engine positioning due to dynamic URLs.

Dynamic web pages generally do not have any keywords in the Url. It is very important to have keyword rich URLs. It is good to place highly relevant keywords in the domain names or on the url pages. Study of top 10 websites in Google, yahoo and msn have reveled that the  top 10 websites  displayed in Google results  has 40-50% of  keywords either in the url or on the domain.  Yahoo has 60% of keywords in url or in domain. Msn has 85% of keywords in the url or in the domain .

Keyword Analysis

Keywords for Search engine optimization:

Keyword is nothing but “on what we are searching for

Ex: – India temples, job opportunities, web development, Telugu movies, it

solution, software training.

Key word should be “well define” and it must be a meaningful

Key Phrase: -Combination of 2 key words

Keywords are considered the most important in Search engine optimization. So it is necessary to see that the right keyword is optimized for your website. Choosing

Keywords are what search strings are matched against. when you start optimization, the first thing you need to consider is the keywords that describe the content of your web site best and that are most likely to be used by users to find you.

Choosing the right keyword is the first and crucial step to be successful in seo process, Before choosing keywords we need to see:

What the online population is searching for?

What are the keywords our competitors chosen?

What are the keywords that describe our website best?

If we fail in choosing the right keyword we will waste ours or our client’s money and time. after we have made a long and detailed list of all the important keywords that are searched by tens or thousands a day and If you have many competitors for that particular keywords we have chosen, chances are that it will be difficulty to overtake them and place our website among top ten results.

If we are not placed in the first page or on the second page or in the worst case on the third page of the organic search results, we will have very few visitors to visit our website. It is true that sometimes even web sites that are after the first 50 results get decent traffic from search engines but it is certain that you can’t count on that.

We should not get discouraged if all lucrative keywords are already occupied; Low-volume search keywords can also be as lucrative as the high-volume ones and their main advantage is that you will have less competition with these keywords.

Some of the SEO experts confirm that with low volume search keywords   it is possible with less effort and with in less budget we can achieve much better results than targeting for high-volume search keywords.

Before selecting a low volume or high volume search keyword we need to make an estimate about how difficult it would be to rank well for a particular keyword.

2. Choosing the Right Keywords to Optimize for search engines :

It is impossible to achieve constant top ratings for a one-word search string as the Web is densely populated with web sites; It will be a realistic goal when we achieve constant top ratings for two-word or three-word search strings.

we can include one-word strings in our keywords list but if they are not backed up by more expressions, it is waste of  dreaming for high ratings.

For Example if we have a website about temples, “temple” is a mandatory keyword  but we will be not successful  if we  do not optimize for more words, like “temples in India”, “temple visiting  times”, “temple gods”.

we need to think broad when choosing the keywords, When we start optimization (seo), the first thing we need to consider is the keywords that describe the content of the web site best and  likely to be used by users to find the website or service provided by the website. We should understand our users well and guess correctly what search strings they are likely to use to search our website. Synonyms can be taken into consideration.

For Example, in a dog site, “canine” is a synonym and it is for sure the users will use it, so it does not hurt to use it as a keyword in the content of the web pages.

But search engines have algorithms that include synonyms in the keyword match, especially in languages like English so do not rush to optimize for every synonym.

White Hat SEO :

There are ethical and unethical practices in search engine optimization, Ethical practices are called as white hat seo. The opposite of bat hat seo is called as white hat seo. White hat seo includes some of these activities like arranging content in a clear hierarchy so that important  words and phrases are used as required .

Getting page views at any cost to your website is not a good tactic. It never works in the long run, even if it may work for a short while. Beware of any SEO company that recommends you employ any of these techniques.

Black Hat SEO:

Black Hat SEO includes things like keyword stuffing. The terminology “Black Hat” in Black Hat SEO comes from the old cowboy western movies where all the bad guys wore black hats and all the good guys wore white hats. Cloaking is another black hat seo technique, Google will penalize sites that flagrantly buy and sell links. If you are buying or selling links: do it covertly & do it under the radar. Buying and selling links without the no follow tag is now officially a black hat SEO practice that is against Google’s Webmaster Guidelines.

Black hat SEO techniques usually include following characteristics:

breaking search engine rules and
regulations

Unethically presenting content in a different visual or non-visual way to search engine spiders and search engine users.

Black hat SEO practices will actually provide short-term gains in terms of rankings, but if we are discovered utilizing these spammy Techniques on a Web site, we run the risk of being penalized by search engines.

Black Hat SEO Techniques To Avoid

Keyword stuffing

Invisible text

Doorway Pages

Website will be penalized by Search Engines  if the web pages are stuffed / placed with long list of   keywords   and nothing content else. Web masters try to put list of keywords in black text on a black back ground., and white text in white background  in order to attract more search engine spiders. When searchers search this page these keywords are not visible to them but  search engines read this keywords which is considered as black hat seo technique.

A door way page is a fake page which a user will never see., this page is created purely for search engine spiders and the web masters attempt to index these pages higher.
Black Hat Seo Techniques work  temporarily. It is better to stay  away from anything that even looks like Black Hat SEO.

Example : BMW car maker from Germany have been kicked out of the Google index for spamming.

The reason for the ban of BMW website is likely to be that have been caught employing a technique used by black-hat search engine optimizers: doorway pages. (Doorway page is stuffed full of keywords that the WEB SITE  feels a need to be optimized for; however, as opposed to real pages, this doorway is only displayed to the Googlebot. Human visitors will be immediately redirected to another page upon visit. )And that’s exactly what happened at BMW.de.

BMW almost immediately removed the pages after the news broke ,but it was too late . German BMW Web Site is now suffering with  “Google death penalty”: a ban from almost any imaginable top search result, and a degrading of the Page Rank to the lowest possible value.

Penalty on BMW Website is a good example of what can happen to sites going against the Google webmaster guidelines – no matter how big or important one might deem the web site.

So always remember “If an SEO company  creates deceptive or misleading content on your behalf, such as doorway pages or ’throwaway’ domains, your web site could be removed entirely from Google’s index.”

Google’s guidelines say webmasters should optimize for humans, not machines, because Google doesn’t like to be cheated. Many ethical SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a web site can be submitted. But a few unethical SEOs have given the industry a black eye through their unfair practices like manipulating search engine results and doing aggressive marketing.

Classifieds

Classified sites are really good Source to reach our Target Audience. Many Classifieds sites are great money saver.  We can save money by using free classifieds websites and now we can buy and sell almost anything on classified sites. Classifieds helps to search products or services on our finger tip. In India Many classified Posting sites are more popular than social networking sites/ Social Bookmarking Sites. Every day Many people are using free classified to reach their target audience to buy/sell their products and Services.  Most of classified sites allow you to Post free classifieds. Go Through this list of free Classified posting sites.

Link Building

Getting Back links to our site is much important for off-page seo optimization. One way links are always the best choice for seo optimization. Article Writing is one of the good methods for building back links and for link popularity. In Article writing we become a member of a website who allow us to write articles, in return we will ensure that we placed a back link for our website. The best choice is to use our target keyword as anchor text in the links.

(Q) What are Search Engines?

(A) Search engines are programs, when you enter a keyword and a search term these programs will find specific information on web. Example: Google, yahoo, Bing, DuckDuckgo

(Q) What is SEO?

(A) SEO – Search engine optimization or optimizer is a collection of techniques applied to optimize our site so that it ranks well in SERPs (Search engine result pages).

(Q) What are Meta tags?

(A) Meta tags are keywords which tell search engines about the site, these keywords are viewed by search engine bots. When any person searches then search engines based upon the meta tags, title and keywords in the site displays the results.

(Q) What is the importance of Title tag used in website?

(A) Title plays a vital role in SEO, page`s title accurately describes the about the content in that pages.

(Q) What is site map?

(A) Search engine bots reads the content of the web page after converting them to XML, placing site map in our site helps bots to read the content easily.

(Q) Why to use Robot.txt?

(A) Robot.txt is a message to search engine bots to index the page or not. In case if your don`t want search engines to index particular page then place “noindex”.

(Q) How keyword analysis is done?

(A) Choose the keywords those are with high searches and low competition related to your site niche. Then initial target long tail keywords to see rankings in SERPs gradually increase the keywords.

(Q) What is Canonical form?

(A) Canonical is a tag which accepts URL, it is a message to search engine bots that to index this URL but not the page URL.

For example: http://thestudentdaily.com/iamuser=dick?9087 this the url of the page and if you don`t want search engines to index this url but instead you want to make http://thestudentdaily.com/iamuser , then include it in canonical tag.

(Q) How to get traffic for the website?

(A) Start article submission with quality content, participate in forums and do all the SEO techniques. To get traffic upload image to profile and give your users brand look by sharing them with genuine information about website. Concentrate on local search engines like super pages, manta etc..

(Q) Is Domain extension (.com, .in, .net, .org) has any effect on SEO?

(A) It depends; If you are concentrating people all over USA then taking domain with .in extension can effect SEO.

(Q) What is PPC?

(A) PPC is a method of online advertisement where you pay per users click.

(Q) List few SEO techniques you fallow when a new site is given?

(A) Checking with onpage factor like Title, meta tags, meta description and keywords in the content

Submitting site to major search engines

Submitting to RSS feed sites

Bookmarking site pages

Press release announcing about your site launch

Directory submission

Article submission to concentrate article readers

Classifieds to target local users

Blog commenting

Web 2.0 page creation

….these are few techniques listed you can add more.

(Q)  What is analytics?

(A) To analyses the traffic to your site, many sites are providing analyses, using this you can track the results for your SEO work.

If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?

    * A. 20% of the WebPages of the website have been indexed by the search engine
    * B. Only 20% of the pages of the website will be indexed by the search engine
    * C. 20% of the websites pages will never be indexed
    * D. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms

B. Only 20% of the pages of the website will be indexed by the search engine

10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ click through rate.

    * A. less than 30%
    * B. 30 percent
    * C. more than 30%

A. More than 30%

Which of the following factors have an impact on the Google Page Rank?

    * a. The total number of inbound links to a page of a web site
    * b. The subject matter of the site providing the inbound link to a page of a web site
    * c. The text used to describe the inbound link to a page of a web site
    * d. The number of outbound links on the page that contains the inbound link to a page of a web site

d. The number of outbound links on the page that contains the inbound link to a page of a web site

What does the 301-server response code signify?

    * A. Not Modified
    * B. Moved Permanently
    * C. syntax error in the request
    * D. Payment is required
    * E. The request must be authorized before it can take place

B. Moved Permanently

If you enter 'Help site: www.go4expert.com’ in the Google search box, what will Google search for?

    * a. It will open up the Google help pages applicable to www.go4expert.com
    * b. It will find pages about help within www.go4expert.com
    * c. It will only find page titles about help within www.go4expert.com
    * d. It will direct you to the request page for re-indexing of www.go4expert.com

a. It will open up the Google help pages applicable to www.go4expert.com

What is Anchor Text?

    * a. It is the main body of text on a particular web page
    * b. It is the text within the left or top panel of a web page
    * c. It is the visible text that is hyperactive linked to another page
    * d. It is the most prominent text on the page that the search engines use to assign a title to the page

c. It is the visible text that is hyperactive linked to another page

What term is commonly used to describe the shuffling of positions in search engine results in between major updates?

    * a. Waves
    * b. Flux
    * c. Shuffling
    * d. Swaying

b. Flux

Are RSS/Atom feeds returned in Google's search results?

    * a. Yes
    * b. No

b. No

What does the term Keyword Prominence refer?

    * a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
    * b. It refers to the importance attached to getting the right keyword density
    * c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
    * d. It refers to the fact that the keywords in bold font are given priority by the search engines

c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines.

What is the term for Optimization strategies that are in an unknown area of reputability/validity?

    * a. Red hat techniques
    * b. Silver hat techniques
    * c. Grey hat techniques
    * d. Shady hat techniques

c. Grey hat techniques

Which of the following statements is correct with regard to natural links?

    * a. They are two-way links (reciprocal links)
    * b. They are from authority websites
    * c. They are voluntary in nature
    * d. They are from .edu or .gov extension websites

a. They are two-way links (reciprocal links)

What does the 302-server response code signify?

    * a. It signifies conflict; too many people wanted the same file at the same time
    * b. The page has been permanently removed
    * c. The method you are using to access the file is not allowed
    * d. The page has temporarily moved
    * e. What you requested is just too big to process

d. The page has temporarily moved

Which of the following statements about FFA pages are true?

    * a. They are greatly beneficial to SEO
    * b. They are also called link farms
    * c. They are paid listings
    * d. They contain numerous inbound links

b. They are also called link farms

What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as actress, acting or act?

    * a. Spreading
    * b. Dilating
    * c. RSD (real-time synonym detection)
    * d. Stemming
    * e. Branching

d. Stemming

What will the following robots.txt file do?

User-agent:Googlebot

Disallow:/*?

User-agent:Scooter

Disallow:

    * a. It will allow Google to crawl any of the dynamically generated pages. It will also allow the AltaVista scooter bot to access every page
    * b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the AltaVista scooter bot from accessing any page
    * c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page
    * d. None of the above

c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page

Which of the following statements about RSS are correct?

    * a. It is a form of XML
    * b. It stands for Real-time streamlined syndication
    * c. It is a good way of displaying static information
    * d. It is a Microsoft technology

a. It is a form of XML

Which of the following options is correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?

    * a. It is directly proportional to the popularity of the keyword
    * b. It is inversely proportional to the competition for the keyword
    * c. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results

a. It is directly proportional to the popularity of the keyword

What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?

    * a. Traffic jacking
    * b. Visitor jacking
    * c. View jacking
    * d. Page jacking

d. Page jacking

Which of the following search engines offers a popular list of the top 50 most searched keywords?

    * a. Google
    * b. Yahoo
    * c. AOL
    * d. Lycos

d. Lycos

Which of the following search engines or directories provides the main search results for AOL?

    * a. Lycos
    * b. DMOZ
    * c. Google
    * d. Yahoo
    * e. Windows Live

c. Google

Which of the following can be termed as appropriate Keyword Density?

    * A. 0.01-0.1%
    * B. 3-4%
    * C. 7-10%
    * D. none of the above

D. none of the above

The following robots Meta tag directs the search engine bots:



    * a. Not to index the homepage and not to follow the links in the page
    * b. Not to index the page and not to follow the links in the page
    * c. To index the page and not to follow the links in the page
    * d. Not to index the page but to follow the links in the page

b. Not to index the page and not to follow the links in the page

What is Keyword Density?

    * a. The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS) the total words in HTML on the page
    * b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page
    * c. The number of times the keyword is used in the page description
    * d. The number of times the keyword is used in the page title
    * e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page

b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page

Which of the following are examples of agents?

    * A. Internet Explorer
    * B. Search engine spiders
    * C. Opera
    * D. SQL Server database attached to a website

B. Search engine spiders

If you search for the term "iq test" in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term "iq"?

    * a. Yes
    * b. No

b. No

Cloaking is a controversial SEO technique. What does it involve?

    * a. Increasing the keyword density on the web pages
    * b. Offering a different set of web pages to the search engines
    * c. Hiding the keywords within the webpage
    * d. Creating multiple pages and hiding them from the website visitors

d. Creating multiple pages and hiding them from the website visitors

Which of the following facts about Alexa are correct?

    * a. Alexa provides free data on relative website visitor traffic
    * b. Alexa and Quantcast provide information on visitor household incomes
    * c. Alexa is biased towards US based traffic
    * d. Quantcast only tracks people who have installed the Quantcast toolbar

a. Alexa provides free data on relative website visitor traffic

Google gives priority to themed in-bound links.

    * a. True
    * b. False

a. True

Which of the following methods can help you get around the Google Sandbox?

    * a. Buying an old Website and getting it ranked
    * b. Buying a Google Ad words PPC campaign
    * c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
    * d. Getting a DMOZ listing

c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed

A Hallway Page is used to:

    * A. Attract visitors from the search engines straight onto the Hallway Page
    * B Organizes the Doorway Pages
    * C Helps people navigate to different Doorway Pages
    * D. Enables search engine bots to index the Doorway Pages

D. Enables search engine bots to index the Doorway Pages

Which of the following options describes the correct meaning of Mouse Trapping?

    * a. The technique of monitoring the movement of the mouse on the webpage
    * b. The technique of monitoring the area on which an advertisement was clicked
    * c. The web browser trick, which attempts to redirect visitors away from major websites through a spy ware program
    * d. The web browser trick, which attempts to keep a visitor captive at on a website

d. The web browser trick, which attempts to keep a visitor captive at on a website
What is the most likely time period required for getting a Google page rank?

    * A. 1 week
    * B. 3 weeks
    * C. 2 months
    * D More than 3 months

C. 2 months

All major search engines are case sensitive.

    * a. True
    * b. False

b. False

Which of the following website design guidelines have been recommended by Google?

    * a. Having a clear hierarchy and text links
    * b. Every page should be reachable from at least one static text link
    * c. If the site map is larger than 100 or so links, you should break the site map into separate pages
    * d. Keeping the links on a given page to a reasonable number (fewer than 100)
    * e. Use less than 30 images or graphics per page

a. Having a clear hierarchy and text links

How are site maps important for the Search engine optimization process?

    * a. Site maps help the search engine editorial staff to go through a website, hence ensuring quicker placement
    * b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title "Site Map" on the home page of a website.
    * c. Site maps help the search engine spider pick up more pages from the website
    * d. None of the above

c. Site maps help the search engine spider pick up more pages from the website

Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?

    * a. The text of the paid links should state the words "paid text link" for Google to identify it as a paid link
    * b. Only Paid text links to non-profit websites should be accepted
    * c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink
    * d. Paid links should be disclosed through the "index=nofollow" attribute in the hyperlink

c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink

Source : www.google.com

What is White Hat SEO, Black Hat SEO and Gray Hat SEO?

White Hat SEO

White hat SEO is ethical SEO technique that is accepted by all search engines.  I work great both for the visitors and search engines. The main goal of white hat SEO is to improve the visibility of website using positive SEO work in search engine ranking. Best methods of white hat SEO is as follow.

Content: These days content is king in SEO world. Google only gives priority to those sites that have great content quality. All keywords should be included into the content in a well manner. By Adding fresh and unique content regularly on website make sites rank better in SERP.

Coding:- 

• Use quality Meta tags in the website code.
• Test website code foe search engine validity.
• Create .XML sitemap for website, so search engine spider can crawl all links easily.
• Don’t use flash codes in the website. 

Linking:

• Add your link only best domain authority websites.
• Don’t add your link on those websites that are panelized by Google before. You can check them by using WayBack machine Tool.
•  Spread your links to social media website to encourage more visitors on your websites.
• Don’t buy paid links, because they are already panelized by search engines.

 Black hat SEO

Black hat SEO is that technique in which people uses unethical way to boost their website in search engines. These techniques are used to get more traffic, but users have no benefits from those sites. The only goal of black hat SEO is to get better ranking in search engine result.

• By using keyword stuffing in the content, the best density of keyword in the content is 3-4% only.
• By using hidden text, means adding keywords to same background color with same text color.
• Overusing of keywords in Meta tags, Meta description and keywords.
•  By using link-farm techniques in website.
• By using Cloaking technique. 

Gray Hat SEO

Gray hat technique is comes in between white hat SEO and black hat SEO. It have more risks than the white hat SEO but not as same as the black hat SEO techniques. It is less unethical than the black hat SEO, but may be banned your site.

• Having keyword density a little more than the normal density, like 5-7%.
• Publishing copied or duplicate content on different sites.
• Less relevance link building.
• Three way linking.
• Paid links.

Google May 2014 Panda 4.0 Update

Google May 2014 Panda 4.0 Update

Google released a new panda update with new features. It is not a refreshing algorithm but completely new. This Panda algorithm targets on spammy queries from the Google SERP. There is no affect on quality or fresh websites. The Panda 4.0 algorithm impacts on 7.5% of English queries to a level that active user might notice it.

Panda 4.0 hits on spam queries such as Viagra, payday loan and the related type of target queries. There is no any big change on major sites, but users find fresh result about these types of queries. Rank for those spam sites should be change from last result.

Here is the date vise list of all panda updates:-

Panda #25 on March 15, 2013
Panda #24 on January 22, 2013
Panda #23 on December 21, 2012
Panda #22 on November 21st
Panda #22 on November 21st
Panda #21 on November 5th
Panda #20 on September 27th
Panda 3.9.2 on September 18th
Panda 3.9.1 on August 20th
Panda 3.9 on July 24th
Panda 3.8 on June 25th
Panda 3.7 on June 9th
Panda 3.6 on April 27th
Panda 3.5 on April 19th
Panda 3.4 on March 23rd
Panda 3.3 on about February 26th
Panda 3.2 on about January 15th
Panda 3.1 on November 18th
Panda 2.5.3 on October 20th
Panda 2.5.2 on October 13th
Panda 2.5.1 on October 9th
Panda 2.5 on September 28th
Panda 2.4 in August
Panda 2.3 on around July 22nd.
Panda 2.2 on June 18th.
Panda 2.1 on May 9th.
Panda 2.0 on April 11th.
Panda 1.0 on February 24th

What is Canonicalization and How to Solve this for Website

Q: What is a canonical url?

Canonicalization is the process of selecting the best URL structure for your website and it is mostly for the Home or Index pages. Most of us consider given URL’s same:

www.mysite.com

http://mysite.com

mysite.com

www.mysite.com/index.php

But these all URL’s are different. Web server completely returns different content for all those URL’s.  We choose the most usable URL for our site work.

Q: How Search engines pick the URL for my Website?

The main thing to consider is to use the same URL for all work in the entire website. For example if you starting your work using http://mysite.com url then you need to use this format for your entire site and link building rather than the different URL’s.

Q: Is there is any other Method to do this?

Yes, you can use 301 re-directions for all of your other URL’s to the main URL. Suppose a example, if you are using http://mysite.com for all work you need to use 301 redirect code to all other URL’s like www.mysite.com and www.mysite.com/index.php.

Q: Use of Canonical Tag

A canonical tag is uses on the pages that you think that it is a duplicate content on your website. Suppose a example if you have two page http://mysite.com and other is http://mysite.com/index.php then you need to add canonical tag to http://mysite.com/index.php, so that search engine spider can treated it a copy of http://mysite.com

<link rel="canonical" href="http://mysite.com/index.php" />




Q: If I want to keep www.mysite.com rather than the mysite.com, can I delete mysite.com?

No, if you are doing such thing your domain could be removing your domain completely. If this happened you must need reinclusion request and mention that you did it my mistake.

How Small business Sites can Compete with Big Brands

Matt Cutts recently discussed about competition between small business and big brands.  Most of us assume that a site with high PR and huge traffic is always getting higher rank on SERP. People think that small business can never compete with them, because they are national brands.

Matt Cutts is completely disagreeing about this assumption. He don’t believe that a big brand always get better rank and good traffic.  This is the game of fresh and quality content that these provide to search engine. With the updated search engine algorithm it is clear that only fresh content got high rank.

Smaller sites can become big brand by publishing good content and quality result to the search engine as well as customer. Big brands of today are not as big as before, because they done quality work in their past and take their business on a big platform with good experience and delivering satisfaction value.

So you don’t need to have fear in mind of small business, you can make it big monster by using quality efforts and team work. Always publish true and quality content and back links from top authority websites.

Google Keyword Planner Announce New Features for Better Research

Google has added some new features in his keyword planner tool. These features make your search and research easy with effective manner.

Nice Graphics: - Nice graph visualization for geographic search and show location in a volume style.

Target location: - Now it is easy to set you target area according to your country, city and district or by postal code.

Bid Adjustment and Device segmentation: - Now it is easy to get estimated traffic specific to mobile or table bid adjustment. These are easy to adjust for desktop, mobile and tablets.

Flexible Time: - In which you can find result according to daily estimates but also you can scale monthly, quarterly or annual result as well. You can set your advertise time with the period of time.

Mobile trends feature: - Now you can compare your mobile trends with the total search trends. Green will show your mobile trends and blue are your search trends.

Absolute and Relative Changes feature: - now it is easy check Absolute and Relative Changes for each keyword and ad group comparing two periods. You can easy set up for increment and decrements of percentage change.

Specific time Period: - Now you can compare searches comparing two time periods. Graph will show you the change in the search over time to time.

Important Things that you need to Consider before Buying a Domain from Previous Site Owner

These days’ lots of business taking their business online, because to get a traffic of online users. There is a huge increment in the count of online users these days either with their computer or their smart phone. When you are thinking to take your business online you need a proper designed and well developed website, so that it can easily engaged users and can earn revenue from online service.

Things that consider before going for online business

Book a Domain according to your business: - First thing is to be considered is to select the best domain or URL for your business. It will be according to your business name or your product category. For SEO purpose you need to consider a URL that include your business keyword like for perfume it should be like this buydiscounperfule.com and much more long tail URL’s.

The main thing that must consider before purchasing a domain is that, it will not be a spam domain means it was not penalized by Google before otherwise it will not consider in Google search result or not index in a well way. Most of time Google support department get many support mails and that all are about not indexing problem. The main reason for not indexing is the result of penalization of website by some search engine.

Matt Cutts talk about some rules to check and make sure that you are not buying a domain that are burst by a spammer activity.

How to Find a Spammer Domain?

1.  Search your domain name in the Google search bar with “site:yourdomain.com” and if you don’t find any result it means it is a spammed domain. This is  for those who buy old domain from seller sites or any person.
2. Second you can go for archive.org and search your domain. Here you can watch the previous version of your domain website. You can take idea from here either is well or bad.
3. If you are thinking about to purchase website directly from the site owner, you must need to ask him for Google Analytic report. If there is a huge traffic drop in the report or dashboard view you need to avoid such website.

This will help all to purchase only high quality URL for your business without any worried.